Crop. When a project needs more than me.

Carl Mesner Lyons and Dave Forsyth working together in the Crop studio

Two senior partners. Crop is the strategic brand agency I run with strategist Carl Mesner Lyons. Decades of brands behind us, modern tools, and none of the agency faff.

Visit wearecrop.co.uk

Carl Mesner Lyons

Strategy and story

Turns a brand’s reason for being into positioning and language that actually gets used, from the boardroom deck to the sales call.

Dave Forsyth

Design and identity

Visual identities, websites and design systems for global businesses and ambitious start-ups, built to survive contact with the real world.

Lucky Dave or Crop? Same designer either way. The difference is how much of the brand needs work.

Lucky Dave

Design-led projects

A new identity or a refresh, a website, a design system, or a senior designer working alongside your own team. Come straight to me.

Crop

The whole brand

When the brand needs thinking through from the ground up: research, positioning, naming and messaging, then identity, website and rollout, with the right specialists brought in around the project.

What Crop does. Strategy, creative and digital under one roof.

Strategy

  • Brand audits and research
  • Customer profiling
  • Brand architecture
  • Naming
  • Strategic positioning
  • Brand story and messaging
  • Brand voice

Creative

  • Concept development
  • Visual identity
  • Design systems
  • Art direction
  • Brand guidelines
  • Campaigns
  • Launch and rollout

Digital

  • Website design
  • UX/UI
  • Prototyping
  • Web development
  • eCommerce
  • CMS integration

Cream of the Crop. Every project gets the right team, drawn from a network of specialists Carl and I have spent decades working with and trusting.

Meet the network
  • Dan Bright

    Dan BrightIllustrator

  • Dan McGrath

    Dan McGrathMusic, sound design and audio

  • Dave Clark

    Dave ClarkDesigner

  • Dave Stockley

    Dave StockleyDeveloper

  • Dean Murphy

    Dean MurphyMarketing

  • Francis Beaumier

    Francis BeaumierFilmmaker and photographer

  • Giles Brenard

    Giles BrenardMessaging and copywriting

  • Guy Radcliffe

    Guy RadcliffeDesigner

  • Hannah Abbott

    Hannah AbbottCopywriter

  • James Godwin

    James GodwinWeb designer and developer

  • James Partington

    James PartingtonExecutive producer

  • Jim Chambers

    Jim ChambersArt director and designer

  • Karen Ronneback

    Karen RonnebackDesigner

  • Kester Limb

    Kester LimbFront-end developer

  • Lee Maddox

    Lee MaddoxCopy. Voice. Stories.

  • Lizzie Lomax

    Lizzie LomaxIllustrator

  • Mathew Clayton

    Mathew ClaytonEditorial, festivals and books

  • Michael Driver

    Michael DriverIllustrator

  • Paul Groom

    Paul GroomPhotographer

  • Seb Gronemeyer

    Seb GronemeyerAnimator

  • Tom Flack

    Tom FlackContent and campaigns

Start a Crop project.

hello@wearecrop.co.uk
Visit wearecrop.co.uk