Lucky Dave



Brightpearl: Retail management software


Art direction

The brief

Brightpearl is a retail management platform for mid size retailers and wholesalers. They're goal is to take away the stress and complexity of back office management and allow their customers to spend more time selling and marketing their businesses. 

With ever emerging competition entering into the market its important to make sure Brightpearl stands out from its competitors as the number one choice for omnichannel retailers.

My role has been to evolve the brand and digital presence whilst supporting the marketing team with all aspects of visual design.

Over the last 4 years i've worked closely with all departments assisting them in their design requirements. 



The approach

My approach has always been to work along side them as one of them - this way I truly understand whats required of the brand to fully communicate the value Brightpearl has to offer its customers. This has led me to form great friendships there and in doing so I have an exceptional working relationship with the team. Staying ahead of the curve has been important as the market changes quickly with new buzz words and visual trends. I've really enjoyed with Brightpearl and I hope to continue for many more years to come.